We are looking for a Marketing Manager with the ability to drive the marketing of Coombe Abbey Hotel and the recent launch of our sister company No Ordinary Hospitality Management to the next level through continuously contributing to the enrichment of our brand presence through all channels.

Coombe Abbey Hotel

Originally a Cistercian Abbey dating back to the 12th century, Coombe Abbey is a historic 121 bedroom hotel with wedding, conference and banqueting facilities. Coombe Abbey is located in the heart of Warwickshire with 500 acres of stunning parkland and a Go Ape course onsite.

No Ordinary Hospitality Management

No Ordinary Hospitality Management Ltd is a subsidiary company of Coombe Abbey Park Ltd. Formed in early 2021 as part of the company’s growth and diversification strategy, No Ordinary Hospitality Management undertakes management contracts for owners of hospitality businesses looking for a different offer.

Reporting directly to the Operations Director, responsibilities will include:

• Full ownership of all online and offline collateral, hotel website, e-newsletter, third party web sites following brand guidelines and tone of voice
• Designing company literature and adverts in line with company brand guidelines
• Building and sending of e-newsletters on a regular basis using Mailchimp and identifying ways to grow the database
• To research, plan and deliver beneficial advertising channels in line with the strategy, raising the profile of the hotel for each business segment
• Identifying new projects for improving online presence for the hotel
• The maintenance and development of relationships with the PR company, ensuring local and national press coverage and reputation management
• Relationship management with the website agency, making efficient use of budget and maximising results
• Using strong e-marketing skills to manage and improve online revenue channels e.g.: web site booking engine & online shop
• Maintain and maximise relationships with local partnerships
• Work closely alongside the Sales Manager to develop the sales and marketing strategy
• Optimise natural search and conversion metrics by maximising both the source traffic mix and interface with marketing to ensure that natural and paid search (PPC) activity is aligned.
• Establish and build a strong brand presence for our exciting new venture, No Ordinary Hospitality Management
• Support and liaise with internal departments on key business areas where the website and social media can support
• Oversee the day-to-day running of all social media platforms, as well as any new social channels adopted by the business
• Report on website and social’s performance inline with the businesses’ KPIs
• Ensure all activity is closely reviewed using analytics tools and recommendations on future activities are made
• Preparing briefs and liaising with external agencies
• Review competitor offerings on a regular basis
• Work within marketing budgets by using resources effectively
• General administrative tasks such as raising POs

Required skills/qualification/experience:

• Educated to degree level within a marketing field
• Proven experience within a similar role within hospitality
• Self-motivated with the ability to learn quickly
• Solid understanding and proven success of managing SEM, SEO & PPC
• Previous experience of managing marketing campaigns, both online and offline
• Clear understanding of WordPress CMS and experience of updating websites
• Experience using Adobe Products such as Photoshop and InDesign
• Strong time management skills and ideally experience managing projects
• High standard of written communication with a keen eye for detail
• Natural sense of creativity and copywriting expertise
• Understanding of web technologies, such as HTML
• An excellent understanding of social media channels, limitations and reporting
• Creative thinker, meticulous planner, collaborative team player
• Excellent communication, influencing and presentation skills
• Understanding of analytics tools such as Google Analytics and interpreting data to guide business decisions